We agree that: (a) all Confidential Information will remain Amazon’s exclusive property; (b) we will not disclose any Confidential Information to any person or entity other than to the Amazon Advertising Participant to which such data or information relates; (c) we will take all reasonable measures to protect the Confidential Information against any use or disclosure that is not expressly permitted in this License Agreement; (d) we will not collect any user information from any Amazon Sites or retrieve, extract, index or cache any portion of any Amazon Sites, whether through the use of automated applications or otherwise; and (e) we will not use any Confidential Information for any purpose other than creating, managing, and reporting Amazon Advertising ad campaigns by or on behalf of the particular Amazon Advertising Participant that has expressly authorized we to do so. We will comply with the terms of any nondisclosure agreement between us and Amazon (“NDA”). To the extent of any conflict between the NDA and this Section, this Section will govern.

We will (and will require our end users to) comply with all applicable laws, rules, regulations, orders, and other requirements of governmental agencies and relevant data protection rules (together, “Laws”) in any activity using or related to the Program Materials. Without limiting the foregoing, we will comply with all export, re-export, and import laws of the United States and other countries that may apply to the Program Materials, and will not transfer, or encourage, assist, or authorize the transfer of, the Program Materials to a prohibited country or otherwise in violation of any applicable Laws. We will not engage in any activity using or related to the Program Materials that (a) infringes, violates, or misappropriates the rights of us or any third party, (b) interferes with, damages, or accesses or uses in any unauthorized manner the hardware, software, networks, technologies, or other properties or services of ours or of any end user, mobile operator, or other third party, or (c) enables any end user to knowingly violate applicable Laws or the terms of this License Agreement.

Amazon Data Use

Our data will NOT be communicated or shared informally, nor will it be transferred outside the company. Data will not be distributed to any other party except for the data’s owner (the client) and designated internal personnel who require access in order to deliver information to our clients.